Miracle Whip?

Do you love it or hate it? Miracle Whip is just one of those products that people either love or hate. There is no middle ground. Kraft Foods, which manufactures both Miracle Whip and mayonnaise is cleverly capitalizing on this. The commercials are appealing. Pauly D from Jersey Shore hates it. He even says that … Continue reading

Social Media is dead?

Last night I saw an article on Popeater stating that James Franco declared “Social Media is dead.” What??? According to the article he tried out Twitter, thinking he could say whatever was on his mind. The turning point came when companies he works with contacted him about the content of his tweets. Newsflash! When you’re … Continue reading

Happy Birthday!

Happy Birthday! How do your friends wish you a happy birthday? Years ago, greeting cards would arrive in the mail. Traditional mail that is. Some friends would call, some would write. Wishes only came from close friends and relatives. Now, more so than ever, many people are wishing me a happy birthday, on Facebook! Family … Continue reading

How social media helps in times of a crisis

Disaster in the Pacific March 11, 2011 With everything going on in Japan, the devastation, and the heartbreaking images, it is good to know that social media is making a difference and helping people get in touch. The number one priority after a natural disaster for families is finding out whether their loved ones are … Continue reading

Social Media in the Classroom

Here’s my first Vlog!

Grand Strategy

While reading the article Grand Strategy, Strategy, and Tactics in Public Relations, by Carl Botan for class, it occurred to me that as an aspiring PR professional I should evaluate my own “grand strategy.” Botan defines grand strategy as the policy level decisions an organization makes about goals, alignments, ethics, and a relationship with publics … Continue reading