Ken’s makeover gets Barbie back

Barbie clearly is a legend. Around since 1959, girls have been dressing her up and combing her hair for generations. In a recent, amazing, PR campaign, toy maker Mattel was “bolstering” awareness of Barbie’s longtime beau, Ken. His 50th Birthday was on March 11, 2011. Although he sort of made a comeback in Toy Story … Continue reading

Brandbowl

During the Superbowl I noticed this #brandbowl thing going on Twitter. Interesting stuff! Three companies partnered to put this on, Mullen, an advertising company; Radian6 which does social-media monitoring; and The Boston Globe. Where in the past advertisers had to wait to see what kind of ratings their multi-million dollar commercials received, now it’s instant … Continue reading