Oscar Buzz

With the Academy Awards only a day away, people are really putting their money where their predictions are. According to Popeater the Oscars are the most gambled upon non-sporting event in the U.S. after the presidential election. Social Media Monitoring Firm Meltwater is once again trying to nail the winners, even though none of their … Continue reading


During the Superbowl I noticed this #brandbowl thing going on Twitter. Interesting stuff! Three companies partnered to put this on, Mullen, an advertising company; Radian6 which does social-media monitoring; and The Boston Globe. Where in the past advertisers had to wait to see what kind of ratings their multi-million dollar commercials received, now it’s instant … Continue reading

Grand Strategy

While reading the article Grand Strategy, Strategy, and Tactics in Public Relations, by Carl Botan for class, it occurred to me that as an aspiring PR professional I should evaluate my own “grand strategy.” Botan defines grand strategy as the policy level decisions an organization makes about goals, alignments, ethics, and a relationship with publics … Continue reading